I used "Activity Plans' or 'Campaigns' in Real Estate
specific software when I was an agent, when the software became available
in 1989. (DOS program :-) Since then, I've worked with many agents/teams
since 1996. expanding/developing 'Activity Plans' in Agent Office and a few
in 'Top Producer' in my
'Tech-Speed' program.
Efficiency is obviously the desired
end result - BUT - with regards to 'combining activities', I would say be
cautious. There are different qualifications to use when deciding whether
or not to combine them.
Keep in mind that 'Activity Plans'
should always be constructed with the long term goal in mind that they will
be used by other members of a team, whether you have one now or not.
No activity plan can hope to take
every detail into account. Every transaction is unique. That said, a good
activity plan can take the VAST majority of the transaction's details into
account, as the vast majority of transactions are the same to a GREAT
extent. The assistant/s take care of the plan items. The agent takes care
of the unique items.
1) If the activities will ALWAYS be
accomplished together, whether you are interrupted or not, then you MAY
want to combine them. i.e.; Erect Yard Sign/ Affix Lockbox. If they are
ALWAYS done together, then make them one activity. If not, then don't. That
sounds obvious, but note that I said 'MAY'.
2) Why MAY?. Because if you are
sending out 'Client Listing Reports', to the Seller/s, then you want that
report to be as long as possible, to give the Seller/s the perception that
you ARE doing a lot of work for them. Combining activities shortens the
list, and lessens the perception. A few extra clicks to complete the
activities is a small price to pay to strengthen that perception.
3) In some offices, a listing file
cannot be submitted to the front office unless it 'complete'. If that is
the case in your office, then there is no need to have each form being
submitted as a separate activity. UNLESS, once again, you want the Seller/s
to be impressed with that long list.
If your office does not mandate a
complete file, then they should be separate activities. One of the points
of the plans is to NOT let things fall through the cracks. Separate
activities ensure that. What takes more time; backpedaling when a form is
forgotten, or a couple extra clicks to complete the activity?
4) One of the goals with activity
plans is to have EVERY single detail (to-do, letter, call) in the plan,
anticipating the day when you either hire an assistant, or have to replace
one. Every detail that is 'in someone's head' becomes a liability, a
potentially overlooked detail, and a learning curve, for the replacement -
hence a loss of time to you, in that you have to communicate that detail to
the new assistant, and/or do the backpedaling for them.
5) No detail should be on a paper
list.
(See Bill Luke's letter for
emphasis on that point, by a team that was big 'paper list' users.) Paper
lists get lost. Paper lists can only be in one file, on one desk, at a time
Those same details, when in 'the plan', can be viewed by anyone at any
time, without having to waste time locating it. All participants in the
transaction, can see all the details of the transaction from their
computer. No more walking to someone else's desk or file cabinet. No more
need for sticky notes, voice mails, etc.
And if the agent wants to walk out of
the office and review the progress of a transaction, it can be printed out,
and every detail is in the report. Nothing is in anyone's head. Nothing is
on a separate paper list.
If you do not have an assistant, and
you ask someone to step in for you for a day, 2, or more; everything is
there.
6) The 'Notes' in the activity plans
should be used as a 'Dynamic Operations Manual'. They describe in detail,
what the activity is about, for the benefit of the 'new 'assistant'. This
eliminates a tremendous about of training time, and the 'Notes' can be
changed at any time, to reflect changes in the nature of that activity, as
your business changes.
