Market Snapshot - Features

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Online Real Estate Market Data

The Market Snapshot provides valuable and timely data which addresses at-a-glance additional questions that consumers may have. This ability to trigger additional questions and concerns helps to shape a valuable dialogue with the sponsored agent and the inquiring consumer. This positions the agent as the interpreter rather than the simple provider of data which helps facilitate the first telephone contact.

Review each section of the Market Snapshot below to experience the real-time content produced from the local MLS. Top Marketer produces the Snapshot so there is no effort on the agent's behalf required to continually create the report. This is the type of information that will help you to persistently cultivate strong relationships with your consumers.
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Features

Market Snapshot

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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1. Intro

Personalized to the consumer, this quick note includes the date the report was generated and lets the consumer know the information comes from the MLS.

intro

 

 

2. Road/Aerial/Hybrid

The consumer can choose to view the map as an illustration featuring roads or as a satellite picture. There is even an option to view a hybrid of both.

Road/Aerial/Hybrid

3. Listings Pop-Up Bubble

If the consumer selects one of properties either by selecting it from the list or selecting it on the map, a bubble appears with more details of the property. The listing details contain most of the general information on the property as stored with the MLS such as the property features and a picture, if available.

Listings Pop-Up Bubble

4. Map

The map displays up to 10 of the active or sold comparable properties in the area of the consumer's interested home and can be zoomed or panned as desired. The consumer can select any listing to obtain further property information.

map

5. List of Properties

Below the map is a list of the properties giving basic information about the property. The consumer can select any listing to obtain further property information.

List of Properties

6. Summaries

Each page has its own summary. The Prices page summarizes the number of comparable properties for sale and sold in the area, as well as the average listing and sold price. The Selling Times page summarizes the number of comparable properties for sale and sold in the area, as well as the average number of days on market for the sold and the currently listed properties.

Summaries

7. Interpretation

At the bottom of the page are two more places where the consumer can contact the agent if more information is wanted or needed.

Interpretation

8. Agent's Branding

The agent branded portion includes the agent's picture, logo and contact information. If available, links are also provided to send the agent email as well as visit the agent's website.

Agent's Branding

9. Next update

This section tells the consumer when he or she can expect the next update. The consumer can change the frequency by editing the settings.

Next Update

10. About This Report

Link pops up a window containing answers to frequently asked questions about the Market Snapshot such as where does the data come from and how to interpret all the maps, graphs and data. There also is a glossary to help explain any terms in the Market Snapshot.

About This Report

11. Price Graph

The first graph compares asking (listing) prices and sold prices and highlights the high, low and average listing prices for comparable properties in the area. The graphs also include additional information such as dates sold and listed.

Price Graph

12. Prices Table

The tables summarize the data used for the graphs. The first table compares the recently sold homes with the currently active homes for high, low, average and median prices, as well as the number of homes sold and the number still on the market.

Prices Table

13. Price Chart

The second graph also compares asking (listing) prices and sold prices for all the comparable properties in the area. The green bars show the average asking price for a property that sold in that time period while the red shows the average sold price.

Price Chart

14. Prices Table

The tables summarize the data used for the graphs. The second table shows the number of sold homes that sold above, below or at the listing price. Properties consistently selling at above the asking price show a seller's market, while below the asking price show a buyer's market.

Prices Table

15. Selling Times Graphs

The first graph compares the time on Market for active (listing) and sold comparable properties. The green line is the average and can show whether the trend is for longer or shorter times on market. The blue lines are the high and low days on market. The red dots are when properties sold and how long it took to sell them. If a sold property is selected on the map, a pin will show on the graph to show when it sold and how long it took to sell.

Selling Time Graphs

16. Selling Times Table

The tables describe the data in the graphs in more general terms. The first table compares the recently sold properties with those still active; it compares the average days on market, the number of properties, the shortest and longest days on market and when the last sale occurred and the last new listing came on market.

Selling Times Table

17. Selling Times Charts

The second selling times chart shows the number of home for sale, sold or newly listed for the time period shown. The green bars are all the homes for sale at that time, the blue bars are the new listings and the red bars are for sold properties. If a sold property is selected on the map, a pin will show on the graph to show when it sold.

Selling Time Charts

18. Selling Times Table

The second table shows the recent activity in the area. It compares the number of sales and new listings in the area with the average number of homes for sale. If the number of sales is greater than the number of new listings, it may be a seller's market. If it is less, then a buyer's market.

Selling Times Table

 

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