Prospect Converter’s Vital Statistics:
Out of beta & started selling: 2003
Parent company: None
What kind of sales is this for?: agent, team, brokerage, residential
Support: 10:00- 8:00 EST, M-F – by phone or email
Have you used this CRM? Rate it – but please be professional. Thanks!
There are actually two dashboards in Prospect Converter. This one is for an agent going about their day, and the other one is below which is the one the rainmaker/lead manager would use. If you are the type of agent who is visual and goal oriented this is going to make you a happy camper. You can see what has happened, what is happening, and what will be happening both visually and with dollars and numbers.
Unique or Notable Features
The Mobile/Phone Interface – Since 1989 I have been hearing how “a CRM won’t work for me because I can’t be in front of my computer all the time.” That was always a misunderstanding with only a little truth to it. Well those days are gone. We went from keeping a separate address book on our phone, to syncing our CRMs address book to the phone, to an application installed on the phone, to a mobile user interface (a web site). This is now almost expected in the industry because the majority of the better real estate CRMs have added them within the last year. There is really only one popular one remaining without it and that one is working on it now. So by definition why am I including this in this section? Just because I want to make sure you have an idea what Prospect Converter’s looks like!
Lead population, distribution and follow-up – No one does it better than Prospect Converter so they get Best in Class! If you’re managing leads for your team or brokerage, you need good information to evaluate who is doing what, your best source of leads and more. Prospect Converter has far and away the most sophisticated lead qualification and distribution system out there. If a picture is worth a thousand words, I’m about to save you a heck of a lot of reading. Look at the choices you have.
To begin with you get the big picture. The dashboard shows you Leads Received by Source Today, Leads Received by Source for the Month, Leads by Status, Lead Sales Pipeline Status and Top Agents and Offices.
Agent Permissions Hierarchy – Which agents are eligible for leads? Which agents have permission to make changes in the system? Which agents are eligible for which kind of leads? Can they see everyone’s contacts or just their own? Prospect Converter is one of the better ones in this respect.
Blast Mailing Campaign Reporting – If you send an email to someone and they unsubscribe, click on a link, open it, etc. it will be reflected in Prospect Converter’s contact record.
Dynamic Mailing Lists – You just got off the phone with a hot buyer prospect and you want to make sure to follow up with him. You add him as a new contact and add him to the category Hot Buyer Prospect. You’re done! Because when you added him to that category it automatically added him to the follow-up plan you designated for Hot Buyer Prospects. You don’t have to take more steps in Prospect Converter to add him to a follow-up campaign because it added him to it simply by adding him to that particular category. Just one more way to save yourself some time.
Social Media – So far only Facebook. If you connect the contact record to the Facebook account it will display a variety of information contained in their account. Note the info at the bottom of Prospect Converter’s contact record page.
Business Accounts – IXACT Contact also has a feature something like this but what they do is group contacts together that are not sphere of influence. The way Prospect Converter handles it is that if someone is not a past client or a prospect, they are a company. So entities like title companies, mortgage companies, home inspectors and the like are considered Business Accounts. These kinds of contacts are different by definition and should have different information available in a different format and order than regular contacts. That’s what they did. In most CRMs you can do a search for contacts that are categorized as Home Inspector for instance. That serves the purpose, but this one has a screen that is specific to the purpose instead of a regular contact screen. This is unique out of all the CRMs I have seen and now that I’ve seen it I don’t understand why they don’t all do this! Kudos Prospect Converter!
Reports – Prospect Converter has a pretty powerful reports section as well. Note all the different kinds of lead reports. Their focus on leads permeates the entire system.
How does it stack up with other popular features?
Phone/tablet: Covered in Unique or Notable Features above
Lead capture: Uses email parsing and web site contact forms
New lead display: See Lead Center image above. It’s the best one out there.
Lead notification: By email, text or phone!. Prospect Converter is the only one who does the phone.
Team capabilities: Covered in Unique or Notable Features above
Buyer Home Search: Prospect Converter’s advanced search allows you to search all contacts for any or all buyer preferences listed in the contact record. This is relatively rare in the industry but a strength in this one. As a matter of fact, the overall advanced search capability is as good or better than any of the other CRMs.
Internal email software: No
E-mail stored with contact record: Oops! Prospect Converter falls down on this one. They use your system default email client. Any emails you send out through the CRM are stored in the Interaction History but emails sent or received in your email client are not – yet. It’s one of the upcoming features.
Email campaign reporting: While Prospect Converter does support the mechanism to do a blast email, it uses your SMTP server for your email account. That means that you are limited to what they allow. BUT – they have affiliations with Mail Chimp, Bomb Bomb, Happy Grasshopper and AWS/SES.
Capable of building email drip campaigns: Yes
Capable of building activity plans: Yes
Included template content: None. There are really only a few CRMs that have any templated content included and Prospect Converter is not one of them. The ability to add as many template emails and activity plans as you want is there and it’s very good, but you have to create them yourself.
Social media: Contact screen has a link to Facebook
Call center: No
Lockbox manager: No
This link and the purchase link are the same. There is a 15 day trial with no credit card required.
This is a direct link to their site to a page created for me. No promo code is necessary to ensure any benefits provided here.
The prices range from $29.95/mo. for just the CRM to $159/mo. for three users with the added capability of the full blown lead management features. As this is meant for teams and brokerages, there is scaled pricing for larger numbers of users.
Have a question for me? Click the button and ask away!