Prospect Converter

Prospect Converter


Prospect Converter may be the right

Real Estate CRM for you if…

Prospect Converter was the first one out there to use email parsing for lead auto-population. It has always been and continues to be the strongest CRM at capturing leads and then providing many options for distribution, follow-up and reporting from there. You can either manually or automatically distribute the leads. After distributing the leads you have a page that displays the status of them and much more. I have heard the pain from many brokers and teams over the years about spending so much money to get leads, only to have them fall through the cracks and not be followed up properly. Prospect Converter, more than any other provides the tools necessary to truly manage your leads and see which agents are following up and converting. Also there is no other CRM that presents information like source, response times, pipeline status and conversion rates as well as this one. If this sounds interesting, keep reading.

Prospect Converter’s Vital Statistics:

–Understand these terms–

Out of beta & started selling: 2003

Parent company: None

What kind of sales is this for?: agent, team, brokerage, residential

Features: ♦♦♦♦

Support: 10:00- 8:00 EST, M-F – by phone or email

Have you used this CRM?  Rate it – but please be professional. Thanks!

3.88 / 5 (8 votes)


Dashboard/Desktop/Home Page

There are actually two dashboards in Prospect Converter. This one is for an agent going about their day, and the other one is below which is the one the rainmaker/lead manager would use. If you are the type of agent who is visual and goal oriented this is going to make you a happy camper. You can see what has happened, what is happening, and what will be happening both visually and with dollars and numbers.

Prospect Converter Desktop

Prospect Converter Desktop 2


Unique or Notable Features

The Mobile/Phone Interface – Since 1989 I have been hearing how “a CRM won’t work for me because I can’t be in front of my computer all the time.”  That was always a misunderstanding with only a little truth to it. Well those days are gone. We went from keeping a separate address book on our phone, to syncing our CRMs address book to the phone, to an application installed on the phone, to a mobile user interface (a web site). This is now almost expected in the industry because the majority of the better real estate CRMs have added them within the last year. There is really only one popular one remaining without it and that one is working on it now. So by definition why am I including this in this section? Just because I want to make sure you have an idea what Prospect Converter’s looks like!

Phone interface

Contact Record


Lead population, distribution and follow-up – No one does it better than Prospect Converter so they get Best in Class! If you’re managing leads for your team or brokerage, you need good information to evaluate who is doing what, your best source of leads and more. Prospect Converter has far and away the most sophisticated lead qualification and distribution system out there. If a picture is worth a thousand words, I’m about to save you a heck of a lot of reading. Look at the choices you have.

To begin with you get the big picture. The dashboard shows you Leads Received by Source Today, Leads Received by Source for the Month, Leads by Status, Lead Sales Pipeline Status and Top Agents and Offices.

Lead screen 1

Lead screen 2

Lead screen 3

That’s the big picture, but you also need to be able to see the details. Note the left side categories too.

Prospect Converter Lead Status

This is critical information! Perfect tool for making sure leads don’t get lost over time.

Leads that need attention!

Lead Center – Here you can see the most recent leads, the ones that need to be assigned, and the ones that have been assigned.

Prospect Converter Leads

Lead Submission Rules – Timeouts, Alerts, Auto-responders…

Lead Submission Rules-1

Lead Submission Rules – 2 – Reminders, priorities…

Lead Submission Rules-2

Lead Submission Rules – 3 – Duplicate lead rules…

Lead Submission Rules-3

Automatic Lead Processing Rules

Automatic Lead Processing Rules-1

Automatic Lead Processing Rules-2

Automatic Lead Processing Rules-2

Qualification Funnel – You decide who gets which leads based on almost any qualifier you can think of.

Lead Qualification Funnel

Lead Qualification Funnel – 2

Lead Qualification Funnel

Agent Permissions Hierarchy – Which agents are eligible for leads? Which agents have permission to make changes in the system? Which agents are eligible for which kind of leads? Can they see everyone’s contacts or just their own? Prospect Converter is one of the better ones in this respect.

Agent Permissions Hierarchy

Agent Permissions Hierarchy

Agent Permissions Hierarchy – 2

Agent Permissions Hierarchy

Blast Mailing Campaign Reporting – If you send an email to someone and they unsubscribe, click on a link, open it, etc. it will be reflected in Prospect Converter’s contact record.


Dynamic Mailing Lists – You just got off the phone with a hot buyer prospect and you want to make sure to follow up with him. You add him as a new contact and add him to the category Hot Buyer Prospect. You’re done! Because when you added him to that category it automatically added him to the follow-up plan you designated for Hot Buyer Prospects. You don’t have to take more steps in Prospect Converter to add him to a follow-up campaign because it added him to it simply by adding him to that particular category. Just one more way to save yourself some time.

Create Mailing List

Define Mailing List

Social Media – So far only Facebook. If you connect the contact record to the Facebook account it will display a variety of information contained in their account. Note the info at the bottom of Prospect Converter’s contact record page.

Unsubscribe 2

Business Accounts – IXACT Contact also has a feature something like this but what they do is group contacts together that are not sphere of influence. The way Prospect Converter handles it is that if someone is not a past client or a prospect, they are a company. So entities like title companies, mortgage companies, home inspectors and the like are considered Business Accounts. These kinds of contacts are different by definition and should have different information available in a different format and order than regular contacts. That’s what they did. In most CRMs you can do a search for contacts that are categorized as Home Inspector for instance. That serves the purpose, but this one has a screen that is specific to the purpose instead of a regular contact screen. This is unique out of all the CRMs I have seen and now that I’ve seen it I don’t understand why they don’t all do this! Kudos Prospect Converter!

Business Accounts

Business Accounts-2

ReportsProspect Converter has a pretty powerful reports section as well. Note all the different kinds of lead reports. Their focus on leads permeates the entire system.


How does it stack up with other popular features?

Phone/tablet: Covered in Unique or Notable Features above

Lead capture: Uses email parsing and web site contact forms

New lead display: See Lead Center image above. It’s the best one out there.

Lead notification: By email, text or phone!. Prospect Converter is the only one who does the phone.

Team capabilities: Covered in Unique or Notable Features above

Buyer Home Search: Prospect Converter’s advanced search allows you to search all contacts for any or all buyer preferences listed in the contact record. This is relatively rare in the industry but a strength in this one. As a matter of fact, the overall advanced search capability is as good or better than any of the other CRMs.

Internal email software: No

E-mail stored with contact record: Oops! Prospect Converter falls down on this one. They use your system default email client. Any emails you send out through the CRM are stored in the Interaction History but emails sent or received in your email client are not – yet. It’s one of the upcoming features.

Blast email: 

Email campaign reporting: While Prospect Converter does support the mechanism to do a blast email, it uses your SMTP server for your email account. That means that you are limited to what they allow. BUT – they have affiliations with Mail Chimp, Bomb Bomb, Happy Grasshopper and AWS/SES.

Capable of building email drip campaigns: Yes

Capable of building activity plans: Yes

Included template content: None. There are really only a few CRMs that have any templated content included and Prospect Converter is not one of them. The ability to add as many template emails and activity plans as you want is there and it’s very good, but you have to create them yourself.

Social media: Contact screen has a link to Facebook

Call center: No

Lockbox manager: No

CRM Comparisons

CRM History

Prospect Converter’s History

Prospect Converter has been around longer than most and they just did a major update to their user interface (the look of the program). They are also dropping one of the names they have gone by for years, which was Real Future CRM. They have essentially had two programs, one for lead distribution and follow-up and one for the CRM itself. With two different names it was better to go with one and just include and exclude feature sets as needed. As the name implies, this real estate CRM is more about converting leads to dollars than any other one out there. 

This link and the purchase link are the same. There is a 15 day trial with no credit card required.

This is a direct link to their site to a page created for me. No promo code is necessary to ensure any benefits provided here.

The prices range from $29.95/mo. for just the CRM to $159/mo. for three users with the added capability of the full blown lead management features. As this is meant for teams and brokerages, there is scaled pricing for larger numbers of users.

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