Real Estate Content

real estate content

Real Estate Content is a pretty generic phrase that includes pretty much anything you would want to put on your website, blog, landing pages, Facebook and other social media. In the coming weeks I will be adding many more. These are tools that are not a CRM, but will help you in your business in various ways. Check them out and see if one appeals to you.

Everyone knows you need to stay in touch with your Sphere of Influence if you want repeat and referral business. But do you do it? What is the best way to follow-up? By phone! But you can’t call them every month so what do you do in the interim? Following is a collection of real estate content with everything from blog posts to drip email campaigns to full blow marketing programs.

Dave Beson Letter Writer Platinum

Dave Beson Letterwriter

“If you have Top Producer, Agent Office, Advantage Xi , Active Agent for Outlook, Respond, WiseAgent, Goldmine, Howard & Friends, or Agent’s 1st Choice, you have the ability to ‘launch’ “Follow-up campaigns”, also known as  “Activity Plans”. Most agents think of them as “Drip Campaigns”. If you are NOT launching ANY kind of follow-up campaigns, you ARE losing money by not getting the referrals you COULD be getting. Following are some things you SHOULD be doing!

My Real Estate Letters Real Estate Content

Real Estate Letters

Receive instant access to 300 ready-to-use prospecting and relationship building letters guaranteed to grow your business! There’s no other letter-writing software like it on the market.

Real estate Word content

Real Estate Word Newsletter

They’ll send this newsletter out for you as it is or you can add information to it. It can be as easy and automated as you make it.

The Referral Marketing System real estate content

Referral Marketing Systems

These people have been creating real estate content since before we called it content. Direct mail, Email. Social Media, blogs – you name it. They provide content for it all. Great writing and great people.

Transaction Management



This isn’t real estate agent content per se and I will be moving this to a new section soon. As a real estate agent, when it comes to the time between contract and closing, you are a conductor. You have all the players and you need to make sure everyone is on the same page. How much time do you spend checking details of each transaction and then either calling or emailing the responsible parties to make sure they are doing what they should be doing, when they should be doing it? Sending those reminders is what AOSDates does for you, automatically and inexpensively.


Trans-Plans Listing & Closing Plans

As an operations and production manager in a past life, I understand the value of procedures. Most agents think of transaction management as being done by their office listing or closing coordinator. Nothing could be farther from the truth. You perform well over 100 to-do’s, calls, and emails/letters for each transaction. The coordinators only do half of them at the very most. And what they do, you should be checking on. You also should not assume any of the parties involved in the transaction are doing what they are supposed to be doing. If you want to close on time, you need to be organized and do great follow-up with them.

That is exactly what Trans-Plans were created to do. These are a compilation of the ones I originally created in 1988 for my own use and the ideas and procedures from many agents around the country who I have helped build theirs since then. Do want to be one of the most well respected agents in your market? I was. Because agents knew how organized I was. If I had a buyer for one of their listings, they would try harder to close it because they knew the transaction would go smoothly. Because they knew I was always on top of every aspect of the transaction. It’s a good feeling.

Trans-Plans Real Estate Activity Plans

Trans-Plans Listing & Closing Emails

These are my Trans-Plans minus the plans. They are just the emails.

Lead Generation



Another one that is not real estate content. What is this product? Right now you spend 100% of your time and money to be in front of 100% of the residents in your farm. Smartzip enables you to spend 20% of your time and money but still be in touch with 40 – 50% of the homes that are going to sell in the next six months. It’s all about Return on Investment.