In an Active Rain poll of 1,758 agents to determine who made the most money and why, the following came out. See the full article. Now it's not just me saying this :)

"CRM or Lead management systems: CRM's (customer relationship management systems or a database) are an integral part of their success. This is the most dramatic difference in the survey. Almost twice as many rich real estate agents use a CRM or lead management system than poor real estate agents.

It's this systematic management of their database that allows rich real estate agents to build a high volume business. This is the most dramatic and visible difference in the entire survey."

"Gary sent me an advanced copy of his Contact Manager Book. It's an excellent resource on Customer Relationship Management (CRM), easy to read and full of gems. I highly recommend it, whether you are contemplating buying a CRM or you are currently happy with your CRM." John Reilly - CEO & Publisher - Real Town

NOTE: Being on this list does not mean Gary recommends the product without reservation. There are almost 30 here. They can't all be great. Recommendations come through direct contact with Gary by clicking here.