Not using all of your CRMs features. That’s OK.

There is a common complaint with agents feeling that if they don’t use all the features of a CRM, that they are spending more money than they should for features they don’t use. Developers have to build a CRM to suit the needs of the many, so there will undoubtedly be features that not everyone wants. It’s one thing if all you want is an electronic Rolodex. If that’s the case then just use Outlook or Google and be done with it. But if you want other features, chances are you’re going to have to take a CRM that has what you do want, as well as additional features you don’t want. Fortunately there are many different choices so you can usually find one that doesn’t have too much more than you want or need.

I liken it to purchasing a car. If you want very basic transportation, you buy a very basic car. But if you want electric heated seats, then you have to move up to the next level of cars. When you do, there is a new feature set that comes standard and you can’t pick and choose. If it comes standard with cruise control and you don’t want it, you get it anyway. If you want the car, you buy it with the cruise because that’s the way it comes.