Just a reminder in case you didn’t get the memo.
Drip campaigns alone are not enough! Before email, it cost a small fortune to stay in touch with a large sphere or geographic farm. I used to spend hundreds every month and I know people who spent thousands. Then came email!!! Hallelujah! FREE communications for our sphere!
When email first became available, easier and cheaper, it was a no-brainer.
Instead of spending hundreds on mailings, agents started dropping their expensive physical mailings and replacing them with email. Drip campaigns alone are not enough! They’re great and some of them are phenomenal, but you need to also have other methods of marketing going as well.
Drip campaigns can make up the foundation, but from there you want to consider newsletters, postcards, SMS messages and periodic pop-bys. I used to leave spookies (tiny pumpkins) at the base of the driveway in my geographic farm for Halloween. Then on Memorial Day I did flags! You can have that be part of your plan.
A drip campaign is accomplished with an activity plan or workflow and it is comprised of a number of activities.
Many CRMs have drip campaigns included. Typically, what people call a drip campaign is strictly emails, sent out on a scheduled basis. More often than not, if your CRM has drip campaigns, they also have the ability to edit that campaign, or create a new one entirely. More CRMs are now enabling to do texting automatically. Consider taking that drip campaign and adding activities to it for automated SMS messages in addition to the emails. You could also add reminders to do phone calls, snail mailings, newsletters, postcards and other marketing activities.
NOTE: Before you send bulk emails or texts, educate yourself.
There are rules and you need to know what they are. The CAN-SPAM Act allows for fines up to $11,000 per violation! Yes, you read that right. Learn the rules so you don’t shoot yourself in the foot.
Different people respond to different forms of marketing, so you want to make sure they get what they need. Variety is the spice of life! Add some to your marketing efforts! Your business will like you for it!